The Global Microbrand

The other post is on gapingvoid, another favorite – ok, I admint mainly because Hugh MacLeod is into wine – and I won’t be able to tell you exactly why I like the post, what was so relevant about it.

It is just plainly telling why I don’t blog so frequently. Time is scarce, and yes, I am lazy at times, plus, when I got a good post idea I am either driving to/from work, out somewhere where I can’t write it down, or working so I simply don’t have time to do it.

And by the time I got home, I am either too tired, or too involved with my friends on secondlife to post here.

The good news about blogs is that they’re very powerful. The bad news is that they’re very time consuming. So no wonder in the last two years we’ve seen so many other kinds of “Cheap, Easy, Global Media” spring up- Twitter, Facebook, YouTube etc etc.

I don’t really know about powerful. Probably they are, although I still see the “echo chamber” effect mostly, bloggers oh-ing and ah-ing, techno sites raving and hype-ing, and then they realize that the rest of the world, the actual target does not give a damn about the subject. iPhone introduced in the UK, anyone?
The time consuming yes, that I can attest too. If you write something else than your dinner, you need time. Not just to write the post. If I want to write a little review, or just an opinion about Francis Fukuyama’s book, The Trust, I have to read it first. And not just read it, I have to mark up or note down interesting points and ideas in the book, and then I can start to write the post.

Twitter seems ok, but I need some for that too – unless all I want to ‘twit’about is my lunch, that my chair is uncomfortable, and such mundane, not too interesting things.

I think the main thing I liked in his post was

Whoever said “Blogs are just a fad” back in the early days was missing the point. It was NEVER about blogs. It was about something far more “vast”.

This whole thing is not about blogs, or twitter, or such. It’s about being an exhibitionist, to have the desire to share our opinion – as someone in the hungarian “blogosphere”, one of the “bloggurus” of hungary put it: “to push their boring, uninteresting opinions and lives on the happless readers.”

He missed the point completely. It’s not pushing. It’s displaying. And then if you are interested, you can read it.

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