On my way to Sofia I finished We the Media, and now I am reading All Marketers Are Liars.
What I really, really loved was the part under Examples: Stories framed around worldviews the worldview titled, and exactly I loved the title:
“I don’t believe marketers”*
Ok, I like the book, mainly because Seth Godin is marketer enough that I find some stuff he writes a bit disturbing – for the same reasons he describe under the bit called I’m angry -, but not marketer enough to make my skin crawl like it usually does. You know, from those snake-oil selling, “Our product is what your life misses” kind of marketers, who – you just know – tries to separate you from every last penny you have.
So, his words disturb me time to time for a little while, mainly because the same words are used sometimes by the other kind of marketer. Thankfully he goes on and deliberates on the meaning of his words. It occurred to me that maybe that’s when he takes me to the woods, but I hope not.
As a side note: the rain is pouring in Vienna, and I have an hour ’till my flight departs. Of course, there is not much to do, except buying stuff which I don’t need or buying food and coffee which I need for about 5 times the price you would pay elsewhere.
I think the main reason you can’t take your own mineral water to the plane is that you have to buy it for these ridiculous prices.
* And I read the fine print.