On infoworld there was an article yesterday, titled ‘Mac people’more open, liberal than PC users.
The study conducted by Mindset Media concludes that:
According to Mindset Media, people who purchase Macs fall into what the branding company calls the “Openness 5″ personality category — which means they are more liberal, less modest, and more assured of their own superiority than the population at large.
Now, stop there for a moment. Less modest. Assured of their own superiority. That’s not open minded.
Still, Braxton did acknowledge that the idea of using the PC “alternative” has an element of cool factor that lures creative types to use Macs over more run-of-the-mill PCs. “It’s cooler not to be a lemming,” she said.
Well, I use a PC. Mainly because it did cost much less than an entry level Macintosh. Partly because half of the games I like to play don’t run on Macintosh. And also, I used to develop in Delphi, which is definitely not a Mac language. So, I am a lemming. Tell you what, I can see the “sense of superiority”, but fail to see the “openness”
And another shot for creativity:
Berstein also noted that people who care more about brands are also more likely to purchase Macs over PCs
The mall chicks care about brands a lot. People who only care about being hip and trendy care about brands a lot. But it does not have to do anything with creativity, openness and being liberal.
So, yes, I agree, they are maybe more liberal, they are certainly less modest and they are more assured of their own superiority than the population at large. But I fail to see how it means they are open, and to be honest, the last two traits seems to contradict the first, the liberal one.
and now a study proves that “Mac people” indeed are more liberal and open-minded than average folks.
Did it? It did not really. Mac people are no different from the ‘average’folks. But feeling elite and having a myth is a good thing.
Nota bene: Mindset Media is now called neotrope. They do graphic design and such. I wonder if they use Mac at work. And if yes, did that make them more likely to call themselves “open and liberal”?